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Customers now have more power than ever. The digital democratisation of society allows disruptive businesses to reshape marketplaces. These strengthened consumers require products and services that work to them, and boardrooms must be allowed to accommodate this kind of reality. According to the Director Start, marketing demands from long term future board affiliates increased simply by 60%! Therefore , what is the solution to this problem? The solution is marketing. By creating more beneficial campaigns, promoting executives can demonstrate the cost of their work to the aboard.